Jewelry, a world
Everyone wears jewelry. And always.
Sometimes a stylistic feature, sometimes a refuge of value, or even a sign of belonging, jewelry presents a thousand and one meanings that we could detail for hours...
All this to say that jewelry is not a simple fashion accessory. And certainly not something useless!
Birth and rebirth
The world of jewelry represents something extremely desirable but a bit inaccessible...
All these stones, all this know-how (did you know that it takes up to 8 trades for a ring?) and above all all this choice, it doesn't take much to get lost. So we had to learn, research and discover this (essential) difference between fantasy and jewelry...
There is something between fine jewelry and these earrings that makes you allergic, right?
And that's where Twelve was born. Tadam!
But not under any conditions and not at any price...
We want a brand but above all a relationship with those who buy. Have a soul and not just sales statistics. And advise people too, on choice, size, style and what suits them.
We want gold, but ethical and recycled, and in 18 carat please (this is the real, noble one, not the 9 carat which contains only 35% pure gold).
We want reasonable prices because there is enough to be a bad mistake and no, this 0.02 gram bracelet is not worth a salary and a half.
And finally, we want this luxury that we are sold in all the slick advertisements to also become a bit of your daily life because it's beautiful when it shines, it's beautiful to feel precious, right?