A promise of femininity: "douze" rather than gentle

When you look closely at her, you notice that nothing is in order, but everything is in its place. The Douze woman loves beautiful things, those that are soft and that last over time. Jewelry on the skin, the kind you love to wear for yourself, a daily adornment you hardly notice anymore. We said "hardly". Because the Douze woman likes to be noticed up close. The desire aroused by the delicacy of a chain ring, the balance of the stones, the discreet accumulation of earrings. Asymmetrical, sometimes, the tangled jewelry box, often, and that's a good thing. Douze and douze: time is resolutely feminine. Noble, playful and stubborn. Douze and douze: we move forward, casually and come what may. The world is tough, Douze women are too. We persist and we sign."

The Douze difference: it's all in the z
"Z in three strokes: uprightness, softness, madness. A joyful stubbornness not to follow the beaten path. The transformation of a revolt: that of homogenization, of standardization. And to design the possibility of a house, with a small h, dedicated to women. Attention paid to each one: the power of softness."

Everyday jewelry: at Douze, there is no logotype, no distinctive commercial sign. At most, a certain recognizable movement is identified. Simple, light, timeless creations, which can be worn in each person's own way.

Stones at the center: this is Douze's strength. Innovating, creating from stones found along the way, and offering its customers unique pieces, resulting from Hermine's latest discoveries.

Tailor-made as we go along: this is the heart of Douze. Attention paid to the person, to the request, a creative ethic: the fruit of an encounter. Interiority rather than status. Heart and body."

"The power of softness": If softness were a gesture, it would be a caress. At Douze, we love softness: an intimate showroom, by appointment, dedicated customer service. Calm and attention.

The value chain: a network of artisans, partners. Honesty and transparency regarding sourcing and manufacturing. No miracles announced, but a constant commitment.

Douze Paris's mission: to de-dramatize jewelry
De-dramatize: to remove the dramatic character from something.

For Douze Paris, it's about getting out of the drama, the play. Making it accessible, removing fears. The fear of entering a jewelry store, the fear of buying a precious object, the fear of ceremony, of feeling intimidated, or even rejected.

The invitation to integrate a new story: that of a full-fledged jewelry brand, one that offers women the opportunity to feel beautiful, valued, to give and to treat themselves to an exceptional object.