A promise of femininity: "twelve" rather than sweet

When you look closely, you notice that nothing is in order, yet everything is in its place. The Twelve woman loves beautiful things, things that are soft and last. Jewelry that feels like a second skin, the kind you love to wear for yourself, an everyday adornment that you hardly notice anymore. We said hardly. Because the Twelve woman loves to be noticed up close. The desire aroused by the delicacy of a chain ring, the balance of stones, the discreet layering of earrings. Asymmetrical, sometimes, the jewelry box is often entangled, and that's all the better. Twelve and twelve: time is resolutely feminine. Noble, playful, and stubborn. Twelve and twelve: we move forward, subtly and at all costs. The world has a tough hide, and so do Twelve women. We persist and we sign.

The difference in Twelve: it's all in the z
“Z in three strokes: uprightness, gentleness, madness. A joyful stubbornness in not following the beaten path. The transformation of a revolt: that of homogenization, of standardization. And to sketch the possibility of a house, with a small m, dedicated to women. Attention paid to each one: the power of gentleness.”

Everyday jewelry : at Douze, there's no logo, no distinctive trademark. At most, you can identify a certain recognizable movement. Simple, lightweight, timeless creations that can be worn in everyone's own way.

The stones at the center: that's the strength of Douze. Innovating, creating from the stones found along the way, and offering its customers unique pieces, resulting from Hermine's latest finds.

Tailor-made solutions : that's the heart of Douze. Attention to the individual, to their needs, a creative ethic: the fruit of an encounter. Inner life rather than status. Heart and body.

"The Power of Gentleness" : If gentleness were a gesture, it would be a caress. At Douze, we cherish gentleness: an intimate showroom, by appointment only, dedicated customer service. Calm and attentiveness.

The value chain : a network of artisans and partners. Honesty and transparency in sourcing and manufacturing. No promised miracles, but a constant commitment.

The mission of Douze Paris: to demystify jewelry
To de-dramatize: to remove the dramatic character from something.

For Douze Paris, it's about moving beyond the drama, beyond the theatrical performance. Making it accessible, dispelling fears. The fear of entering a jewelry store, the fear of buying a precious object, the fear of the ceremony, of feeling intimidated, or even rejected.

The invitation to become part of a new story: that of a fully-fledged jewelry brand, one that offers women the opportunity to feel beautiful, valued, to give and receive an exceptional object.